It's a common belief that to accomplish anything you need passion, focus, self-confidence and courage.

But after 20 years of research, author and creative strategist Gene Hayden debunks that myth.

You don’t need those superhero qualities. And you don’t have to be exceptionally brilliant and creative. And more good news, you don’t need to have friends in high places, wealthy relatives or endless free time.

Just about everyone who has achieved success has struggled with self-doubt, pressures and setbacks along the way. But they were able to persevere because they had the follow-through factor.

The follow-through factor gives you the momentum you need to overcome hurdles of any kind. It’s a practical approach to achieving your goals, from growing a business to getting a book published to completing a marathon, even when life isn’t making it easy.

Without the follow-through factor, a goal is just wishful thinking. With it, you can make your idea happen, despite everything and anything.